Explainer videos are an excellent way for companies to build their brand online. Brands such as Twitter or Airbnb use it to explain the features and services of their products and services.
These days, explainers are no longer limited to corporations that can shell out tens of thousands of dollars on a single video for their website. There are many options available, depending on your resources.
If your business is new, you have a limited budget and a lot of time on your hands; you can go for the do-it-yourself route. There are software, programs, and apps that can help you accomplish that. However, although the DIY route is a cheaper alternative, it is not convenient by any means and will require a lot of your attention and effort.
You can outsource the task as well, but, much like looking for the ideal employee, finding the right freelancer to produce your explainer is a hit and miss. There are a lot of factors to consider, and if you have little time and care a lot about your brand, you want to make sure your investments matter.
Hiring a professional video production company may be the most expensive option out of the lot, but there are a lot of advantages that come with it. Here are some of the compelling reasons why you should work with an experienced corporate video company with tips on how to pick the best one.
Best Return On Investment
Whenever you go for a job interview or meet with a business client, you try and look your best. Why? Because you realize that first impressions count.
Yes, it may cost more to buy a classy suit than it is to wear a shirt and a pair of jeans. But you do whatever it takes to make yourself look professional. This may cost you more upfront, but the long-term benefits outweigh the initial cost of the investment.
The same can be said with explainer videos. Animated videos may seem expensive at first, but the results can leave a lasting impression on your market. By having experts make it for you, you get a video that grabs viewers’ attention and entices them to learn more about your brand and what you offer.
There are cheaper alternatives, but are they worth it?
Would you risk getting your car fixed by a person who has only read manuals or have your wedding photos taken by someone who has never used a DSLR before? The same can be said of explainer videos. You may find cheaper alternatives, but cheap rarely equates to quality.
Convenience and experience
As mentioned earlier, doing the video work yourself or hiring a freelancer with no proven experience can cost you, not just in terms of money but also time and effort as well.
Imagine trying to lose weight. There are plenty of books that delve into exercise and nutrition. You can spend weeks or months reading and trying out different techniques with little success—or you could hire a personal trainer.
A trainer already has the knowledge and expertise on how to effectively lose weight. You pay the trainer to give you advice and give you tips on what works best in your situation. This saves you time and effort in the end.
The same goes for hiring a professional production company. You don’t have to take the time to learn how to write a script, choose the graphics, or develop the right story yourself. A production company has many experts at their disposal, providing you with the most convenience.
Production companies have scriptwriters, voice talents, illustrators, animators, music engineers, editors—all the professionals needed to produce a top-notch video explainer. Once you explain your needs, they will go about creating the video for you. All you need to do is to supervise and provide feedback.
The whole process is more convenient, and it produces the results you need to promote your brand the right way.
The sales are what matter the most for any company. A quality explainer can give your business a great start or give your sales a boost. Research indicates that a well-made explainer can elevate conversion rates by as much as 64 percent. Think of what this could do for your company.
Tips for choosing a production company
Picking the right production company can be complicated, but there are ways of finding the right one for your brand. First, look at their portfolio and past videos. Do they specialize in your industry or utilize a style that you like?
When you watch their videos, are the visuals appealing, and is the audio understandable? Put yourself in the shoes of the viewer. Did you understand the message of the video?
Working with a company is critical to creating a video for your brand. Ask lots of questions to see how the company responds. Look for reviews to see what former clients have to say about their services.
Video production companies may cost a pretty penny, but they provide the best bang for your buck. With these details and tips in mind, you have a better idea of what to look out for and find the best production company for your brand.