Ever since the California Gold Rush back in 1848, San Francisco has been a core commercial center. So, if you choose to set up trade show displays in the City by the Bay, you’ll find the event well attended. Frisco draws in locals and visitors who travel from across the country and around the world to check out some of the venues.
But competition is fierce. So, if you want to launch a product or boost sales, it’s important to have a plan for your trade show booth rental. Here are a few tips to make sure you get the best results possible from your exhibit booth rentals in San Francisco.
Choose the Right Event
There’s no point in setting up trade show displays if the audience you target won’t attend. There are lots of events in the city every year, so find the right one(s) for you. Watch for shows that have steady attendance, making it more likely that your trade show booth rental will provide a solid ROI.
Budgets for Trade Show Displays
The trade show booth rental budget doesn’t need to be as high as it would be if you were buying a trade show display this year. But you still need to include the rental itself, the cost of printing the marketing materials, getting the giveaways and prizes, and any travel for you, your staff (and the booth.)
How to Choose Exhibit Booth Rentals
Fortunately, companies that provide exhibit booth rentals do this every day. They can help you choose the right size and type of trade show booth rental. They will provide you with information about current market trends and how the local San Francisco market may differ from your market at home.
Size Does Matter in Trade Show Displays
At any venue, there are booths of many sizes. The most common is a simple 10X10 in-line booth. That may be ideal for your company, product, audience, and budget. On the other hand, if you need to make a big splash with a product launch, you may find a larger island booth is a better choice. Ask your trade show booth rental company about a 20X20 or perhaps even a 50X50 trade show display.
How to Make a Good First Impression with a Trade Show Booth Rental
The first impression you make on visitors impacts how likely they are to be long-term customers. And you have about 1/10th of a second to make that impression. Critical to this end is making sure your graphics are exactly right.
Layout and Design
Once you’ve made that first impression, you need to draw visitors in and encourage them to hang out for a time. As you plan the trade show display’s layout, think about how to keep them engaged in enough space that everyone feels comfortable. An open, inviting layout with a natural traffic flow helps visitors stay involved, making them more likely to buy.
When you are heading to San Francisco with your trade show displays, be sure to keep these tips in mind to get better results and increased ROI.