Apple pulled the wraps off its first computer models supported its new Apple chip at a web event aired Tuesday.

The Mac Air, Mac Mini and 13-inch MacBook Pro are all being refreshed with the company’s new ARM-based M1 chip. The move is that the beginning of a transition, expected to require two years, faraway from Intel chips and to Apple Silicon.

“One thing Apple likes to try to to is control their own destiny,” explained Tim Bajarin, president or Creative Strategies, a technology advisory firm in Campbell, Calif.

“This is that the last big piece of the puzzle for Apple,” he told TechNewsWorld. “They finally have a CPU that they created and that they control.”

He noted that Apple has always coveted having their own chipset, instead of counting on companies like Motorola or Intel for processors.

“One big detail was they were always counting on Intel’s next generation processors to drive subsequent generation Mac,” Bajarin commented. “That was always frustrating.”

“Now,” he continued, “by having their own CPU for the Mac, they will make it more power efficient, safer , and that they can tie it to their own operating systems in ways in which they might never do with processors made by other companies.”
Blazing Performance?

Apple’s M1 silicon jams on one chip an 8-core CPU, 8-core GPU and 16-core neural engine.

According to Apple, the CPU is 3.5 times faster than previous generation processors, the GPU produces up to 5 times faster graphics; and therefore the neural engine is ninefold faster than those in Intel Macs.

Those claims, though, haven’t been independently verified yet.
M1 CPU Performance per Watt
M1 features an 8-core CPU consisting of 4 high-performance cores and 4 high-efficiency cores.
“We should see a bunch of independent, third-party benchmark test results next week, which should tell us what works well and what doesn’t ,” observed Kevin Krewell, a principal analyst with Tirias Research.

“Apple made some bold claims about performance, but until people get their hands on the machines and do independent tests we cannot know needless to say about those claims,” he told TechNewsWorld. “That’s why it is often good to attend for third parties to validate Apple’s claims before we drink the Kool-Aid.”

Patrick Moorhead, founder and principal analyst at Moor Insights & Strategy, maintained that M1’s performance is almost impossible to measure because Apple didn’t provide any detailed substantiation around any of the performance claims it made.

“I think these should be scrutinized extensively as i think the CPU benchmarks are likely measured using very synthetic benchmarks like GeekBench,” he said during a statement.
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Mini Pricing Surprise

ARM processors, which are primarily utilized in mobile devices, are known for prolonging battery life. That seems to be the case with the M1, with battery life within the 15 to twenty hour range for the new MacBook Air and MacBook Pro.

“The battery life promises are astounding,” observed another analyst with Moor Insights, Mark N. Vena.

“Apple can do this by not only using its own silicon, but by optimizing integration with the large Sur OS ,” he told TechNewsWorld.

Before the Apple event, there was speculation that Apple might expire the savings from making its own silicon to consumers within the sort of lower prices.

For the Air and Pro, that wasn’t the case. They’re selling at their current prices of $999 and $1,299 respectively. However, the Mini’s tag dipped to $699.

“They seem to be eager to expand the addressable marketplace for the Mini in places like server farms and specialty applications,” noted Ross Rubin, the principal analyst at Reticle Research.

“If you pair it with an inexpensive keyboard and monitor, it is the least expensive thanks to get into the Apple Silicon market,” he told TechNewsWorld.

“I think the Mini might be surprise hit of all this,” added Bob O’Donnell, founder and chief analyst with Technalysis Research.

“If I’m interested by ARM-based Macs,” he told TechNewsWorld, “the Mini is that the perfect thanks to experiment.”

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